Our Story
The essence of minimalist luxury
Founded in 2025 in Indonesia, HaDéera was born from a vision to create timeless, minimalist luxury fashion. The brand draws inspiration from the elegance of Turkish culture and the grandeur of Arabic aesthetics, blended into graceful and refined contemporary designs.
Founded by Haura and Hasbi, HaDéera is committed to crafting fashion pieces that embody understated elegance—garments that stand out not through flashy extravagance, but through subtle details and refined presence. The name "HaDéera" is derived from the Arabic word meaning “elegance” and “presence,” reflecting our philosophy: to design clothing that radiates confidence and poise without excess.
Our Philosophy
At HaDéera, we believe that true luxury lies in the quality of materials, the precision of craftsmanship, and the timelessness of design. We reject the notion of fast fashion and embrace a philosophy rooted in creating enduring pieces that gain meaning and value over time.
Each HaDéera piece is thoughtfully designed and crafted in Indonesia, where our artisans draw inspiration from the richness of Turkish and Arabic heritage. By blending traditional craftsmanship with modern innovation, we create garments and accessories that reflect the essence of refined, cultural luxury.
Our Commitment to Sustainability
At HaDéera, sustainability is not just a trend—it's a core value that informs every aspect of our business. We believe that luxury and responsibility can and must coexist.
From our carefully selected materials to our ethical production processes and commitment to fair labor practices, we strive to minimize our environmental footprint while maximizing our positive social impact.
We are proud to be part of a growing movement within the fashion industry that prioritizes quality over quantity, longevity over disposability, and ethical practices over profit at any cost.